Art Director – Mayssa Abinader Bianciotto

Life as an Art Director

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All visual Campaign for Nabab, the Kabab fast-food chain, advertising for their Take-Away option

Advertising Campaign, France, Food & Beverage, Design & Copywriting

4x3 Campaign for Mythos, France a beer with a (love)story at every bottle

Advertising Campaign for Red Bull. New Copy: Red Bull Can, so why can't you? Copy+Design

Y&R Activia Campaign x Shakira 4x3 Key Visual Metro + Digital Activation

ZwZ Animated Billboard Campaign for Iftar. A simple billboard by day, another mouthwatering one by night.

Campaign, Art Direction, Digital Activation, Social Media, F&B

Deek Duke Restaurant. Drama-Free Campaign. Social Media Activation. Copywriting + Art Direction. Illustrations with Jad Abou Zeki

Goodies and tote bags for Deek Duke Drama-Free campaign. Copywriting and illustration with Jad Abou Zeki

Art Direction, Food, Photography, Styling, Design

ZwZ Lebanon. Art Direction for Photoshoot and Placemat Design

Zaatar w Zeit's Menu Design. A rich menu to fit in a foldable A4 size

Visual Teaser - Campaign for la cinémathèque in France. Highlighting the power of Hitchcock and how movies creates generations that live by symbols

Visual Teaser + Revealer- Campaign for la cinémathèque in France. Highlighting the power of Hitchcock and how movies creates generations that live by symbols

Campaign: Talking is taking action. Play on words AIDS and SAID. Talk about it, do something about it

Brochure Design for Satellite, France. Jewellery Brand

Fundraising Campaign, Autism, Design, Magazine, Copywriting, Competition

"Even your change can make a change". Fundraising campaign for the Lebanese Autism Society. Competition with Jad Abou Zeki

Beauty, Art Direction, Design, Social Media

L'Oréal - Garnier. Infrared Social Media Campaign

L'Oréal - Garnier - BB Cream Launch in the MENA Region. Digital Activation Campaign with Influencers. Boxes Concept + Design + Copy "Ditch that Mirror" because retouching is no longer needed with the BB Cream

Pernod Ricard - ABSOLUT Vodka. Digital Campaign for the Electric Limited Edition

Automotive, Campaign, Art Direction, Strategy, Copywriting, App Design, Gaming, Digital Activation

Smart Campaign for the launch of their very first Bike. "Brake the Habbit" Tag line to entice people to try something new and different (bike). Gaming pplication Concept and Design with reversed controls to "brake the habbit"

F&B, Social Media, Copywriting, Campaign, Tag Line

Sofita Restaurant. Digital Campaign. Visuals + Copywriting + Storytelling around that new Italian restaurant in Beirut

F&B, Art Direction, Campaign, Social Media Activation, Copywriting

SAPA - the new Peruvian restaurant in Lebanon where you don't have to compromise. Art Direction + Copy

Digital, Content Calendar, Start-up, Incubator, Design, Copywriting

Sqwirl Lab - Start-up Incubator Digital Content Calendar. Visuals + Copy

Art Magazine Design, Beirut Lebanon

Brand Repositioning, Rebranding and Poster Design for Studio Beirut: the authentic Lebanese Food experience with a colourful twist

Brand Repositioning, Rebranding and Packaging Design for Studio Beirut: the authentic Lebanese Food experience with a colourful twist

Brand Repositioning, Rebranding and Food Packaging Design for Studio Beirut: the authentic Lebanese Food experience with a colourful twist

Brand Repositioning, Rebranding and Placemats Design for Studio Beirut: the authentic Lebanese Food experience with a colourful twist

Banking, Art Direction, Advertising Campaign, Design, Copywriting

Fransabank - Campaign for their Land Loans. Copywriting and Art Direction.

Greetings Cards for Fransabank, 2016

Art Director 
Beirut, Lebanon

Key Clients & Missions

Nestlé
L’Oréal
Jeep
Absolut Vodka
ZwZ
Deek Duke

Built full brand identities — logo, ToV, brand books-
Launched 360° campaigns — TV, radio, digital, print
Designed web & app experiences to support launches
Directed photoshoots for global & local brands
Created scroll-stopping content for social media

Achievements

Absolut Vodka‘s Digital campaign results : Coversion Rate 4,5% on Facebook with 0,30$ Cost per Click, 7% Follower Growth Rate

L’Oréal Pure Active MENA Campaign

Design and XP of the Deek Duke Delivery App and awareness campaign :
NPS 75, First-Time User Conversion Rate 17%, Churn Rate 20%

Contributed to Nestlté‘s Pure Life Global Brand Book and content

Art Director 
Paris, France

Key Clients & Missions

Activia
Babybel
Danette
Satellite

Designed e-commerce site & print materials for a high-end French jewelry brand
Co-led the launch of a global campaign
Created storyboards & mood boards for multi-brand comms

Achievements

Successful launch of Satellite’s first website with:

4% Conversion Rate
8% Add to Cart Rate
70% Card abandonment Rate

Designed the KVs for the collab Activia x Shakira.

Copywriter Intern 
Doha, Qatar

Key Clients & Missions

P&G
HSBC

Assisted in developing creative, compelling copy for digital and print campaigns
Collaborated with the creative team to brainstorm concepts and refine brand messaging
Crafted engaging content tailored to target audiences
Gained hands-on experience in advertising strategy and execution

Achievements

Successful launch of a Ramadan campaign for HSBC:

Reach 70%
Brand Sentiment Score of 60%
Website Traffic Increase by 22%

Key Clients & Missions

Achievements

Key Clients & Missions

Achievements

Key Clients & Missions

Achievements

Life as a Product Designer

Life as a Creative Earthling

Mayssa Abinader Bianciotto